Whitworth Associates

Customer-centric Business Solutions

 Develop...  Improve...  Evolve...

The key to any business development activity is the acquisition, retention and development of new customers.  Once a business has customers it has the opportunity to make profits. 

Our business development consultancy services are designed to help:

a) new businesses establish a market presence through customer acquisition

b) existing businesses develop new or existing markets

c) venture capitial funds realise their investments through pre investment due diligence and post investment development support.


We believe business improvement is the combination of four equally important business mindsets.  We call this a Mindset4Improvement which consists of:

a) change mindset - change is not intellectual but emotional
b) process mindset - understanding how a business operates
c) customer mindset - understanding what customers require
d) profitability mindset - data-based decisions on when and what to change in order to improve.


We utilise Six Sigma, Lean Thinking, Balanced Scorecards, Bureaucracy Workout and Customer-centricity to achieve this through training led consultancy.

To evolve a business must stay in tune with changing customer demand and market dynamics and change accordingly.  We call this customer-centricity

Many companies have the ambition to be customer-centric however most confuse ambition with ability. Simply stating that you are a ''customer-centric business' does give them the ability. 

To be truely customer-centric requires a transition from traditional transactional management approaches to a relationship-based approach to business focused on understanding, creating and delivering customer value, profitably.  We call this becoming a Customer Champion.
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