CRM Audit Ltd. - Making CRM Simple and Successful

“The CRM Capability Model describes 10 organisational processes and behaviours considered essential for the successful development of a CRM-centric organisation.”

CRM Audit

customer champion workshops – customer champion services – crm capability model

CRM Audit was founded in August 2001 and is a privately owned company.

We do not sell CRM solutions, but support the CRM adoption process by acting as independent interim advisors.

It is our belief that a CRM-based approach will be the fundamental business process around which all companies are managed and we are dedicated to making CRM simple and successful.

Our core service is the CRM Capability Audit, a business analysis tool, that measures and improves CRM performance.

Using interview based assessments these audits provide an organisation with a review similar in concept to a financial audit, detailing its ability to target, develop and maintain long-term profitable relationships with its customers.