Home > Business Development
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What we do...
We help investors assess the attractiveness and sustainability of the companies they are seeking to acquire or invest in. We combine primary and secondary research techniques including executive, operative, customer and industry body interviews to develop an in-depth understanding of the strengths and weaknesses of the target company's operational capability, customer satisfaction levels and demands, market dynamics and the target's overall competitive position and attractiveness. All our investigations are conducted in-person or via telephone by members of our consulting team; all experienced consultants, with good business judgment and an ability to attain high levels of engagement with interviewees.
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Why we do it...
Many organizations invest heavily in financial and legal due diligence, but still these investments fail. One contributory factor we believe is a lack of investment in customer and market due diligence. This can frequently result in the investor missing specific customer issues or emerging competitive threats which make it difficult for the target to achieve its revenue forecast. These are typically not the result of systemic problems with the company, but result from smaller threats that have the potential to create a 1%-10% hole in the target’s near-term revenue plan. A customer and market due diligence audit would highlight these issues and enable the investor to react accordingly.
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What it means for you...
Customer and market due diligence is a relatively inexpensive way to identify risks and issues with your target’s revenue forecast and market position. With this knowledge, the investor or acquiring company can preemptively address these potential problems with:
1.) Mitigating strategies.
2.) Negotiate a reduction in the purchase price.
3.) Increase contingencies into the puchase.
4.) Terminate the acquisition offer.
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If you would like an informal discussion about your due diligence or investments please fill in the reply card below and we will call you back. Alternatively you can call our office on 0844 858 4120.
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A provider of customer-centric investment support and business consultancy services. Develop, Improve, Evolve.
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