customer champion workshops – customer champion services – crm capability model
customer champions overview - workshops (1-5) - workshops (6-10) - booking form
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CRM Audit |
Customer Champions are responsible for your most vital assets, your customers. Their role is to optimise operational activity to improve the creation and delivery of customer value. They are able to understand changing customer expectations and competitor behaviour to enable an operational change capability that continuously delivers customer, employee and shareholder value. The course is designed to provide both a qualitative and a quantitative understanding of customer relationship management. It builds on the existing knowledge of the business and provides the champion with an empirical understanding of how to manage your customers more efficiently and effectively. The course uses everyday examples of good and bad customer management and exercises in a simple but effective manner that will guarantee to change the way participants think about their business and their customers. It is not designed to create sales champions but to create a broader capability within the business with which you are able to align strategic, operational and analytical customer management activities with the sustainable creation of customer, employee and where required shareholder value. This 10 Workshop course is normally run over 5 days or 10 half-day sessions, with each participants completing a workbook to support their analysis. |
